Latest News

American Tourister & Masaba Gupta Unveil Wedding Travel Line

American Tourister has teamed up with designer Masaba Gupta’s brand, LoveChild Masaba, to launch a special luggage line called the Trousseau Collection. It’s perfect...

Tata Tea Kanan Devan Honors Kerala's Spirit on Kerala Piravi

Tata Tea Kanan Devan just launched a beautiful campaign to mark Kerala Piravi, the state’s formation day on November 1. This year, Kerala turned 69, and the brand—born...

Skoda Revives Octavia RS with Playful 'Heartbreak' Campaign

Skoda Auto India just pulled off something clever: they sold out 100 units of the new Octavia RS in 20 minutes flat. To mark 25 years in India, the company teamed up...

Swastik Stories Unveils India's 1st Cultural FAST Channel

Swastik Stories, the team behind beloved TV epics like Mahabharat, RadhaKrishn, Porus, and Shrimad Ramayan, has just launched India’s first 24/7 FAST (Free Ad-Supported Streaming TV) channel dedicated to cultural storytelling and entertainme...

Jabali.ai Unveils Jabali Studio: AI Simplifies Game Creation

Jabali.ai has introduced Jabali Studio, a new AI-powered tool that lets anyone create 2D and 3D games—no coding skills required Announced in Mumbai, the platform is designed to make game development easy and open to all, from hobbyists to indepen...

Bingo! Brings Back Indian Ghosts with a Funny Halloween Protest

Halloween is here, and while many in India are busy dressing up as vampires and witches from the West, ITC’s snack brand Bingo! has a different idea. The company has launched a fun new campaign called “Desi Bhoot Bachao” (Save Our Indian Ghost...

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Expert's Corner

PM Modi's GST Festival: A Masterclass in Marketing...

The recent GST reform in India, branded as GST Bachat Utsav, wasn’t just a policy...

How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s...

Digitizing Distribution in India: What's Working and...

In an exclusive interaction with Media Infotainment, Vinayak Gupta, president of...

Cost Optimization, Productivity, and Streamlined Operations in a Digital Era

In an exclusive conversation with Media Infotainment, Veeranath Srikar, founder of A2Z ASSIST, shares how digital transformation is unlocking new efficiencies across industries. For him, cost efficiency isn’t about cutting corners but eliminatin...

Balancing Functional Value with Emotional Storytelling

In an exclusive conversation with Media Infotainment, Shawn Candy—Chief Marketing Officer at Paragon Footwear—shares how the brand balances functional clarity with emotional resonance in its storytelling. From highlighting durability, comfor...

The AI Disruption of Filmmaking - and the New Models It Will Spawn

In an exclusive feature with Media Infotainment, Sameer Sankhe—strategist, product builder, and author of Make Them Love It!—explores how AI is disrupting filmmaking and reshaping storytelling. Drawing on MetaPuppet’s AI-assisted film Eve & Adam...