Latest News

Ather's "It's Easy on an Ather" Campaign Focuses on Daily Ease

Ather Energy has launched a new integrated brand campaign titled “It’s Easy on an Ather”, aimed at highlighting how its electric scooter technology simplifies everyday...

Chalamet's Golden Globe Win Lifts Marty Supreme Ahead of India Release

Timothée Chalamet won the Golden Globe Award for Best Actor (Musical or Comedy) at the 83rd Golden Globe Awards for his performance in Marty Supreme, marking his first...

Real Madrid Confirm Xabi Alonso's Exit; Arbeloa Named New Coach

Real Madrid have decided to part ways with Xabi Alonso, effectively sacked from his role as head coach, following another damaging defeat to rivals Barcelona, a result...

Birla Opus Prime Campaign Repositions How Institutions Are Seen

Birla Opus Prime, the institutional paints division of Birla Opus Paints under Grasim Industries, has rolled out a new brand campaign aimed at changing how institutional spaces are evaluated. Titled Perfection Always, the campaign moves away fro...

Jos Alukkas Launches "My Best Friend's Wedding" Campaign

Jos Alukkas has launched a new brand campaign titled “My Best Friend’s Wedding,” featuring actors Dulquer Salmaan, Keerthy Suresh, and veteran performer Suhasini Maniratnam. Conceptualised by Toki Creative Collective, the campaign presents a wedd...

Barcelona Beat Real Madrid 3-2 to Lift Supercopa in Thrilling Clasico

Barcelona defeated Real Madrid 3–2 in a high-intensity Supercopa de España final in Jeddah, claiming their first trophy of the 2025–26 season after another gripping El Clasi...

Current Issue

Latest Launches

Motorola Edge 70 Launched in India with Triple 50 MP Cameras

Redmi Note 15 5G to Launch in India on January 6 With 108MP Camera

Realme P4x 5G Debuts in India with 7,000mAh Battery at Rs 15,499

Expert's Corner

PM Modi's GST Festival: A Masterclass in Marketing...

The recent GST reform in India, branded as GST Bachat Utsav, wasn’t just a policy...

How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s...

Digitizing Distribution in India: What's Working and...

In an exclusive interaction with Media Infotainment, Vinayak Gupta, president of...

Cost Optimization, Productivity, and Streamlined Operations in a Digital Era

In an exclusive conversation with Media Infotainment, Veeranath Srikar, founder of A2Z ASSIST, shares how digital transformation is unlocking new efficiencies across industries. For him, cost efficiency isn’t about cutting corners but eliminatin...

Balancing Functional Value with Emotional Storytelling

In an exclusive conversation with Media Infotainment, Shawn Candy—Chief Marketing Officer at Paragon Footwear—shares how the brand balances functional clarity with emotional resonance in its storytelling. From highlighting durability, comfor...

The AI Disruption of Filmmaking - and the New Models It Will Spawn

In an exclusive feature with Media Infotainment, Sameer Sankhe—strategist, product builder, and author of Make Them Love It!—explores how AI is disrupting filmmaking and reshaping storytelling. Drawing on MetaPuppet’s AI-assisted film Eve & Adam...